In June, my colleague Lauren blogged about ten questions every marketer must answer when launching a brand ambassador program. Hopefully, her guide has aided you in identifying and reaching out to potential brand ambassadors. But the challenges of brand ambassador […]

Remember the trendsetters in high school, the people whose clothing or accessory choices today determined the look everyone else in school would be trying to emulate tomorrow? In seeking to have your product featured by a variety of digital influencers, […]

Baesman and ReadyPulse wanted to find out how valuable UGC is to today's marketers. These are the results from our survey findings, and the steps you should take to overcome the challenges faced when leveraging UGC.

Holidays are a great time for brands and retailers to engage their customers and increase sales. However, not all holidays are created equal in the retail world. Major sales, and social promotions are usually the most prevalent during only a […]