Baesman and ReadyPulse wanted to find out how valuable UGC is to today's marketers. These are the results from our survey findings, and the steps you should take to overcome the challenges faced when leveraging UGC.

Holidays are a great time for brands and retailers to engage their customers and increase sales. However, not all holidays are created equal in the retail world. Major sales, and social promotions are usually the most prevalent during only a […]

To kick-off our Influencer Insider series I interviewed Jason Miles, author, and co-founder of Liberty Jane Clothing. Jason has published 7 books, writing about his findings on leveraging social media through building his brand Liberty Jane Clothing. Lauren: Was social media […]