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Holidays are a great time for brands and retailers to engage their customers and increase sales. However, not all holidays are created equal in the retail world. Major sales, and social promotions are usually the most prevalent during only a […]

To kick-off our Influencer Insider series I interviewed Jason Miles, author, and co-founder of Liberty Jane Clothing. Jason has published 7 books, writing about his findings on leveraging social media through building his brand Liberty Jane Clothing. Lauren: Was social media […]

In the past, most brands chose their sponsored athletes by who wins the most medals. However, social media is changing the game. Athletes no longer need to be the biggest winner to produce the biggest return to their brand investor. […]