Blog

As social media becomes central to brands' interactions with their fans, connecting with your influencers on Instagram is an increasingly critical component of engagement. The photo-sharing social network has grown too pervasive for brands to ignore: 43% of smartphone users […]

From Monday to Wednesday of next week, 5,200 professionals will meet in Seattle for the Shop.org Summit 2014 for digital and multichannel retailers. Whether or not you'll be in attendance next week, you're likely interested in the thought leadership emerging […]

I attended Ad Age Digital Conference in San Francisco and was blown away by all the creative and innovative speakers! These are the most valuable messages that were shared. Top 10 Key Takeaways: 1. It’s all about your customer and […]

In June, my colleague Lauren blogged about ten questions every marketer must answer when launching a brand ambassador program. Hopefully, her guide has aided you in identifying and reaching out to potential brand ambassadors. But the challenges of brand ambassador […]

Remember the trendsetters in high school, the people whose clothing or accessory choices today determined the look everyone else in school would be trying to emulate tomorrow? In seeking to have your product featured by a variety of digital influencers, […]

Baesman and ReadyPulse wanted to find out how valuable UGC is to today's marketers. These are the results from our survey findings, and the steps you should take to overcome the challenges faced when leveraging UGC.